How To Create A Cover Letter For Retail

Retail and Customer Service Cover Letter Examples

Set the Right First Impression with a Cover Letter That Gets Noticed

Cover letters are used alongside resumes to apply for a variety of jobs and the retail industry is no exception. Whether you are applying for a managerial position or looking for a part-time seasonal job, it's important to make your cover letter stand out from the competition.

The cover letter is your first impression and it needs to be a good one. You need to let the hiring manager know who you are and why you are the perfect person for the job.

The better your cover letter, the better your chances of getting an interview.

Tips for Writing a Retail Cover Letter

When you are writing a cover letter for a customer service or retail position, take the time to make sure your letter properly displays your best qualities in the area of customer service. Include any past experience and achievements, particularly those that relate specifically to the open position.

Highlight examples of how your background is a good match for the specific requirements noted in the job description. This tells the hiring manager that you understand exactly what they're looking for and you took the time to write a cover letter. 

If you do not have prior work experience in retail or customer service, ask yourself if you have any of these soft skills, such as listening skills, necessary for success in this line of work. 

For example, the best retail employees often have an upbeat personality, even in the face of frustrated customers.

Even if the job description doesn't specifically note this characteristic, it's certainly something relevant to mention.

How to Use Cover Letter Examples

Review the retail and customer service cover letter examples below for inspiration. Be sure to personalize your letter and explain how your skills correlate to the criteria listed in the job posting.

Here's how to use these customer service cover letters examples:

  1. Read through the letter that most closely matches the job title you are applying for.
  2. Take notice of how the letter is structured and what details are included.
  3. Write your own letter, including details about your own background and reference the job description's requirements.

Retail Management Cover Letter Examples

Perhaps you are ready to move into a managerial position or you found a listing for a store manager position that would be an upgrade from your current position. In either case, your cover letter needs to demonstrate why you are management material, what you can bring to the store, and then you need to back up that amazing resume you worked so hard on.

General Retail Position Cover Letter Examples

Because so many job applications are being submitted online, it's important to stand out from the crowd by submitting a cover letter. Competition for retail positions is tough and a well-crafted cover letter shows your enthusiasm for the position, attention to detail, and allows you to expand upon personal traits that speak to your customer service skills.

Cover Letters When You're Seeking a Promotion

There is always room for advancement in the world of retail. Vying for a promotion is another case in which a cover letter can make a difference. Use these templates when an opportunity presents itself and remind your boss of everything that makes you the right candidate for the job.

How to Format Your Cover Letter

You can use these templates to get a feel for the appropriate cover letter format and layout and then personalize your letter to fit your needs.  

Mary Smith
1 Lane Street
Richmond Vic 3121
T: 03 1232 4567
M: 0401 123 456
E: Mary@emailaddress.com.au


[date]


Sarah Jones

Store Manager
Fashionista
Collins Street
Melbourne Vic 3000

 

Dear Ms Jones

Re: Retail Assistant and Relief Store Manager position, Ref: FR872

Please accept this letter and the accompanying resume as my application for the position of Retail Assistant and Relief Store Manager advertised in the The Age. I have more than three years' experience in Fashion retail, a career path I wish to pursue as I follow fashion trends religiously, enjoy the store environment, and thrive on helping customers find what they want.

While working in the women's fashion department of a department store and at a fashion boutique, I provided outstanding customer service, resolved disputes, trained new staff members and assisted management with stock merchandising. Feedback from store managers was that I had demonstrated an excellent understanding of selling principles and the five-step approach to customer service. I was praised for my ability to work with others and was given the responsibility of organising merchandise and stock inventories while working for DressMe.

My inhouse training in retail security, loss prevention, OH&S and merchandising has complemented skills learned in my Certificate III in Retail Operations, recently completed through TAFE. This qualification recognises that I have successfully acquired skills in customer service, merchandising and product management, and that I have a solid knowledge of retail policies and processes.

I have a strong record of contributing to team projects and ideas: in my work and during secondary school. For example, I was captain of The Bouncers basketball team and enjoyed contributing to team projects such as the Year 12 Yearbook committee and charity fundraiser days.

I believe my skills and experience can contribute to the smooth running of Fashionista's Collins Street retail store and I am excited about the opportunity to contribute to the success of your retail brand generally.

Yours sincerely

[sign here]

Mary Smith

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